A Business Model to a Better Private Practice

Reimbursement is steadily shrinking for all providers. Many practice owners are seeking ways to increase the number of referrals, increase market share by offering new services, compete against physician owned practices, and making sure that they retain their best employees. This course will address these issues and give the business owner a specific game plan that they can begin to implement right away.

Course Requirements:

Computer with internet and working speakers/sound are required for this course.
Course must be completed within 30 days of activation (activate course within 6 months of purchase).
An online multiple-choice quiz (80% passing score) and submission of an online evaluation form are required for successful completion.
A certificate of completion will be available to print immediately after course is successfully completed.

AOTA Classification Codes
Professional Issues: Administration & Management, Supervision, Contemporary Issues & Trends

Course Objectives

Upon successful completion of this course, participants will be able to:

Marketing to Physicians - keys to brand yourself and your practice to referring physicians
Strategizing and Educational Based Marketing
Designing and Adding Wellness to Your Practice
How to Hire, Promote and Retain staff
Neutraceuticals for treatment outcomes, value in practice profits
Employee incentive programs
The importance of the internet for your patients
Developing a daily, weekly and monthly plan for a private

Course Instructor(s)

Alan Tyson

PT, SCS, ATC-L, CSCS

Alan Tyson, PT, SCS, ATC-L, CSCS is Vice President of Sports Performance and Rehabilitation for Epicenter Sports Performance at OrthoCarolina in Charlotte, NC. He is co-owner of CHASE Wellness, Inc and member of the private practice section of the APTA. He is a physical therapist board certified as a sports clinical specialist. He is a certified athletic trainer as well as a certified strength and conditioning specialist. He has worked two years with the Charlotte Knights (AAA affiliate for the Chicago White Sox) and continues to serve as a consultant to the team. Alan is also a consultant with the Carolina Panthers and Charlotte Eagles. Alan is the co-developer of Jumpmetrics, a jump training and performance program for female athletes.

Course Agenda

10 Minutes

Marketing to Physicians – keys to brand yourself and your practice to referring physicians

30 Minutes

Becoming a Brilliant Strategist and Educational Based Marketing

13 Minutes

Designing and Adding Wellness to Your Practice: 5 Must Do Markets

16 Minutes

Hiring Superstars: How to Hire, Promote and Retain staff

14 Minutes

Neutraceuticals for your patient’s treatment outcomes, value in practice profits

13 Minutes

Neutraceuticals adding value in practice profits

11 Minutes

Employee incentive programs

5 Minutes

The importance of the internet for your patients

8 Minutes

Developing a plan: What to do on Monday? The first week? The first month? to start generating more revenues.

2.0 Hours

Total

Contact hours pre-approved for:

2.0 Hours
CIAO is an AOTA Approved Provider #4119 (0.2 AOTA CEUs)
This course meets PDU requirements for NBCOT (2 PDUs)
As an IACET Authorized Provider, CIAO offers CEUs for its programs that qualify under the ANSI/IACET Standard
CIAO is authorized by IACET to offer .2 CEUs for this program
CIAO is an Illinois Approved Provider for PT/PTA Continuing Education
CIAO is recognized as an Approved Provider for PT/PTAs by the NYSE Dept State Board for PT
This activity is provided by the Texas Board of PT Examiners Accredited Prov #2502009#TX
This activity meets continuing competence req''s for PT/PTA license renewal in TX
The assignment of Texas PT CCUs does not imply endorsement of specific course content, products or clinical procedures by TPTA or TBPTE
Approved for:
2.0 Hours PT/PTAs in AR, IL, NY, TX(2CCUs)
2.0 Hours OT/COTAs in FL (CE Broker #20-368777)

The assignment of AOTA CEUs does not imply endorsement of specific course content, products, or clinical procedures by AOTA.

CIAO is recognized on the NBCOT Provider Registry (meets PDU requirements for NBCOT)

CIAO is accredited by the International Association for Continuing Education and Training (IACET). CIAO complies with the ANSI/IACET Standard, which is recognized internationally as a standard of excellence in instructional practices. As a result of this accreditation, CIAO is accredited to issue the IACET CEU.