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About Us - Our Mission

Save the Therapists!

Through our commitment to taking care of fellow therapists, Career Improvement & Advancement Opportunities (CIAO) provides local, affordable, quality continuing education courses that enhance a therapists marketability and skills, ultimately benefiting patients. CIAOs courses and services provide a network that facilitates support - personally, clinically and professionally. All this, with fun, humor and Southern hospitality!

CIAO's logo and all material feature a starfish figure. He is there for a reason, as a constant reminder to me and the CIAO Staff of why we do what we do. "While wandering a deserted beach at dawn, stagnant in my work, I saw a man in the distance bending and throwing as he walked the endless stretch toward me. As he came near, I could see that he was throwing starfish, abandoned on the sand by the tide, back into the sea. When he was close enough I asked him why he was working so hard at this strange task. He said that the sun would dry the starfish and they would die. I said to him that I thought he was foolish. There were thousands of starfish on miles and miles of beach. One man alone could never make a difference. He smiled as he picked up the next starfish. Hurling it far into the sea he said, "It makes a difference for this one." I abandoned my writing and spent the morning throwing starfish."

- Loren Eiseley